Normally when you see a play, there are stern reminders to “Turn your phone off!”
Ignore at your peril. That annoying @$$hole who thinks he’s more important than everyone else not only leaves his phone ringer on… but even answers a call while others shoot visual daggers at the perpetrator.
And photos? Often also a strict ‘no no’ with ushers rushing to admonish stealth photographers from the audience.
However the approach at a recent musical on the life of Gandhi went against such warnings.
Instead their stance was “We welcome your taking pictures… just as a courtesy to the actors and audience, please no flash and keep your phone on silent.”
Transforming the taboo into a viral marketing campaign.
Now, while my photos may be crap, I did indeed snap a few… hence this one makes it into this week’s Sunday Snaps!
What do you think about taking photographs or videos of live performances? Artist infringement or an optimal way to advertise?
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