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“Please take pictures during our show” in Mumbai

Normally when you see a play, there are stern reminders to “Turn your phone off!”

Ignore at your peril. That annoying @$$hole who thinks he’s more important than everyone else not only leaves his phone ringer on… but even answers a call while others shoot visual daggers at the perpetrator.

And photos? Often also a strict ‘no no’ with ushers rushing to admonish stealth photographers from the audience.

However the approach at a recent musical on the life of Gandhi went against such warnings.

Instead their stance was “We welcome your taking pictures… just as a courtesy to the actors and audience, please no flash and keep your phone on silent.”

Transforming the taboo into a viral marketing campaign.

2016-08-20 Gandhi

Now, while my photos may be crap, I did indeed snap a few… hence this one makes it into this week’s Sunday Snaps!

What do you think about taking photographs or videos of live performances? Artist infringement or an optimal way to advertise?

Related ‘Sunday Snaps’ posts:

Theatre I – Intro

One of the hazards benefits of living with a stage actor is I get to see a LOT of theatre… sometimes in our living room!

In the last month since I returned from Indonesia, we’ve enjoyed two theatre festivals, I nearly missed one play from Canada but managed to join a ‘pop up venue’ version and my partner is curating a third theatre festival – part of a larger set of festivities that make up ‘Celebrate Bandra’.

And as my partner’s rehearses for his play ‘JAZZ‘, I couldn’t help but think, how lucky is it to enjoy LIVE theatre? (more…)

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