Last year, my father in Canada sent me a link to a google ad called ‘REUNION‘
“Have you and every other acquaintance seen the Google ad that has millions of viewers?”
Aside from immediately recognizing a friend – Auritra Ghosh – it was impossible to ignore the emotional pull of this little ad story.
Reunion is about the fictional reunion between two elderly men from India and Pakistan. They were separated as children during partition with no contact after. Their grandchildren use various google services to help bring them back together.
Seeing this again today was a good anecdote to remind that while politics, religion and atrocities may divide, people still connect on a very human level irrespective of such things.
Today this ad has over 12 million viewers. While fictional, it taps into a deep sentiment that binds Indian and Pakistani people despite all that have divided.
I dare you to not get a little emotional!
For more details, check out:
- Wiki’s Reunion (advertisement)
- For comments, check out #GoogleReunion
- Miss Malini’s “Have you watched the google search reunion“
It is sad how things like politics, religion and so on can divide people or even families. One would think that this should be all stuff from the past but it is still too common all over the globe
Sad but true…
You win. I got a little teary-eyed.
Haha! Hard not to, eh?
What?! He didn’t bring him any sweets!!!!!
I like to think that’s what’s in the box Yusuf brings to the door. However the story continues with the granddaughter making sugar free sweets… https://www.youtube.com/watch?v=ltXy9tGqlT0
Sugar-free sweets???? An aberration!!!!
Hahaha! I simply KNEW you would have that reaction! 😉
Loved this advert! I wish such reunions for all over Indian subcontinent Asia for real 🙂
Funny how it was my father in Canada who saw it first and sent it on to us in India. 🙂
We are doing our own ‘family’ version of it – invited for New Years lunch the estranged daughter of the extended family who married a Muslim and her parents disowned her completely. This year she, her husband and children were invited. If her parents decide to not join, their choice but the extended family has decided enough is enough.
That is good to hear. It is hard in Asian culture to break the expectation of what is ‘honorable’ for the family but the result often is of broken relationships for decades.