A couple of years ago, my partner got a real kick out of seeing this billboard plastered around Mumbai…

Aalim Hakim Poster – look closely at the lower left pic

Why? Though he spent 30 years in the ‘biz’, I was the one getting a tiny slice of ‘fame’ (notoriety?) thanks to the small square with my photo.

Today, he’s having the last laugh as billboards for his recent TV commercial can be spotted all over the country! And the ad is running not just in India but also in South & South East Asia, Africa and the Middle East. (more…)